Do You Own Your Brand? Why Brand Authority Matters For Chemical Companies
A brand is more than just a name or a logo. It is the embodiment of everything a company represents: its values, its products, its culture. Branding is what sets one company apart from the competition.
Differentiation, trust, credibility, and long-term success are essential for any chemical company – and they all start with brand authority. But what exactly is it? And how can chemical companies build it? Let's take a closer look.
What Is Your Brand?
Your brand is your company’s identity. It sets you apart from your competitors and tells consumers who you are, what you do, and what you stand for. Your brand should be reflected in everything you do, from your website and marketing materials to the way you answer the phone and treat your employees.
A strong brand will build trust and credibility with your target audience, instilling confidence that you’re a company they can rely on. It will also help you attract and retain top talent, as employees are more likely to be drawn to companies with a clear sense of “self.”
What is Brand Authority?
Brand authority is the degree to which your brand is recognized and respected by consumers. A strong brand authority conveys trust and credibility, and it takes time and effort to build.
There are several factors that contribute to brand authority, including:
- A well-defined brand identity
- Consistent messaging
- A positive reputation
- High-quality products or services
- Clear values, which carry across every element of your business – from your employees to your marketing materials
The building blocks of a successful brand (Image Source).
Why Is Brand Authority Important for Chemical Companies?
There are a few reasons brand authority is so important for chemical companies:
- Differentiation: In a crowded market, it is essential to have a strong and differentiated presence. A weak brand will get lost in the shuffle, but a strong one will help you stand out from the crowd and attract customers.
- Trust and credibility: Consumers need to trust and believe in your brand before they will buy your products. Brand authority conveys trustworthiness and credibility, two essential qualities for any chemical company.
- Long-term success: Building a strong brand takes time, but it is worth the effort. A strong brand acts as a compass needle and will help inform corporate decision-making, convey guidance and expectations for staff, and support workplace culture, all of which support your long-term success.
4 Ways to Build Brand Authority
There are key steps you can take to build brand authority for your chemical company. Here are a few to get you started:
1. Develop a Strong Identity
Start with your brand identity: A strong brand identity is the foundation of any good brand. Take some time to develop your company’s values and messaging, and make sure these are reflected in everything you do, from your website to your marketing materials.
2. Build a Positive Reputation
Your reputation is everything. Make sure you are putting your best foot forward at all times, and take steps to actively manage and protect your reputation. This includes everything from monitoring social media and online reviews, to ensuring high-quality products, staying compliant, and responding to customer complaints quickly and effectively.
A good reputation is a must for businesses – and especially those dealing in chemicals (Image Source).
3. Create Compelling Content
Content is a powerful tool for building brand awareness and authority. Create informative and interesting blog posts, infographics, videos, and other types of content that will help educate consumers about your brand and what you have to offer.
4. Use a Side Supply Platform
Using a side supply platform is a great way to get your brand in front of a wider audience and build authority. Not sure what that is? We will talk you through it in the next section.
What Is a Side Supply Platform?
A side supply platform is an online marketplace where businesses can buy and sell surplus chemicals, raw materials, and other industrial supplies. These platforms provide a convenient way for chemical companies to find new homes for unwanted or excess inventory, and they offer buyers a cost-effective way to source materials.
The Benefits of Using a Side Supply Platform
There are a few key advantages to using a side supply platform. Here are five of the top considerations.
1. Cost Savings
When you buy surplus chemicals on a side supply platform, you can save upwards 50% off the list price – a significant cost saving for your business.
2. Convenient Sourcing
Side supply platforms provide a convenient way to source hard-to-find or discontinued chemicals. You can search for the materials you need and have them delivered directly to your door.
3. Reduced Waste
When you sell surplus chemicals on a side supply platform, you are helping to reduce waste and keep these materials out of landfills. This is good for the environment and helps to reduce your company’s carbon footprint.
4. Increased Profits
When you sell surplus chemicals on a side supply platform, you can generate additional revenue for your business. This can be a great way to boost your bottom line.
5. Improved Capabilities
As a side supply platform user, you have access to many powerful tools and resources that can help you boost your business. These range from data analytics and selling tools to marketing help, including your chosen platform’s reach and SEO. You also enjoy the benefits of essentially outsourcing your website maintenance: because you are using a platform managed by someone else, you do not need to pay for and maintain your own shop front.
How a side supply platform works (Image Source).
How BluePallet Can Boost Your Brand
Brand authority is important for any business, but it is especially important for chemical companies that need to build strong identities and create compelling content to educate consumers.
Using a side supply platform is a great way to get your brand in front of a wider audience, generate additional revenue, and reduce waste.
With BluePallet, you can enjoy instant access to a global market of trusted, verified sellers and buyers. You can also take advantage of our integrated tools that help you make the most of your data and streamline the buying and selling process – including automated real-time logistics information, automated invoicing, and easy tax management – all from one easy-to-use interface.
To explore how BluePallet can help you take your business to the next level, get in touch and speak to our team today.
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