How to personalize the digital experience

Article Highlights: 

  • The benefits of going digital
  • Going digital: 6 tips for success
  • The bottom line
  • How BluePallet can help

Estimated reading time: 5 minutes, 26 seconds

There is no question that technology has changed the way we do business. And for the most part, that’s a good thing. It has made it easier to connect with customers, find new leads, and keep in contact with old ones. But there is one aspect of business that technology can never replace, and that’s the personal touch.
People do business with people, not with businesses. They want to know there is a real person behind the brand, someone they can connect with on a personal level. Technology is great for building relationships, but it can never replace the human element.
So, how do you make sure you still have a personal touch with your customers, even though you are using technology to do business? Here are a few tips.
What we lose when we go digital
Chemical sellers have long relied on personal relationships to build trust with their buyers. But in todays digital era, it can be difficult to maintain those connections—especially when you are dealing with a new generation of buyers who are used to doing everything online.
When it comes to buying and selling chemicals, the personal touch is more important than ever. Customers want to feel confident they can trust the person on the other end of the transaction, and that they're not just a faceless entity in a huge, impersonal corporation—or a pirate selling fakes.

The benefits of going digital

In a world where personal relationships are more important than ever, technology still has its benefits. Here are just a few of them:

1. Increased efficiency

When you buy and sell chemicals online, you can do it faster and more efficiently than ever before. You don't have to waste time traveling to meet with buyers or sellers, and you can more easily compare prices and products.

2. Wider reach

Technology gives you the ability to connect with buyers and sellers all over the world, not just in your local area. This can be a great way to find new customers or get better prices on products.

3. Better communication

With technology, you can communicate with your buyers and sellers more easily and effectively than ever before. You can send emails, chat online, or even video call each other to discuss business.

4. Increased safety

When you buy and sell chemicals online, you can often do it in a safe and secure environment. You don't have to worry about meeting people in person, or dealing with dangerous products first-hand. Meanwhile, things like reviews and certifications can also help boost confidence when shopping. 

5. You can track shipping and invoices with ease 

With BluePallet's flexible online platform, you can track the status of your orders, get real-time updates on your orders’ progress, view past invoices and payments, store all your purchase information in one place, and access your account from any device. It’s easier, faster, and in many cases, safer.

6. Commute less

With technology, you can save time and money by working from home. You can avoid traffic, save on gas, and take care of other errands while you're working.

Going digital: 6 tips for success

Technology has changed the way we do business. Here are some best practices to make sure both you, and your customers, have the best possible experience. 

1. Stay organized

Technology gives you the tools you need to stay organized and on top of your orders, invoices, payments, and more. BluePallet’s online platform allows you to track the status of your orders, get real-time updates on your orders’ progress, view past invoices and payments, store all your purchase information in one place, and access your account from any device or computer.

2. Take advantage of online communication

There are many different ways to communicate with customers today, including email, chat, and video calls. Find out what methods work best for your customers and use them to stay in touch.

communication chart

Email is still a top choice for many—but it’s not the only option (Image Source). 


3. Be responsive

One of the hallmarks of good customer service is being quick to respond to inquiries, whether by phone, email, or social media. Make sure you always check your messages and respond as quickly as possible.

4. Leverage technology for shipping

Technology makes it easier than ever to track shipments and invoice orders. Use this to your advantage, especially if you’re selling products online.

5. Get to know your buyers 

Take the time to understand peoples needs and pain points, and offer them products or services that will fulfill those needs. Cultivate a warm, professional, and approachable manner.

6. Build relationships with your buyers

Follow up with them after they’ve made a purchase, check in with them from time to time, and offer them loyalty rewards or discounts for repeat business. If your buyers have questions or problems, make sure you address them quickly and efficiently. And remember to provide them with your contact information, including your phone number, email address, and social media profiles. 

The bottom line

As technology continues to change the business landscape, it is important to remember that personal relationships are still the most important part of the equation. 

Customers want to know that there is a real person behind the brand, someone they can connect with on a human level. Don't be afraid to use technology to your advantage, while always making sure you are maintaining those personal connections.

By getting to know your buyers, building strong relationships with them, keeping them updated on new products and sales, and providing excellent customer service, you can create a personal touch with your clients that will encourage them to do business with you again.

How BluePallet can help

The BluePallet platform helps sellers add that personal touch to their remote sales. By providing all the necessary tools for communication and data-sharing, BluePallet helps buyers and sellers stay connected and up to date on the progress of each transaction. Plus, the platform provides a space for buyers and sellers to leave feedback and reviews to develop trust over time.

With BluePallet, you can be confident that your customers know that they are your number one priority.

Back to Blog